In a time when producing Hallmark platitudes can qualify one for the presidency, it is fitting that Jared Polis, a millionaire who sold off an internet greeting card company at the height of the tech boom, is running for the Second Congressional District.
One of his advertisements is not something you want to see first thing in the morning.
In the ad, people walk around the city in hospital gowns, their backsides exposed but cloaked with a modest pixelation.
The actors are only partially covered. And the ad is about health coverage. Get it?
One man, fully nude and photographed from the front, rides an escalator into view as he chats on a cell phone.
I never knew nudist colonies had escalators.
This ad is noteworthy for all the wrong reasons.
Casual public nudity, especially in urban environments, is not reassuring for people. Our first impulse on seeing someone so partially clothed is to presume inebriation or mental illness.
As the ad is running in the winter months, viewers aren't even habituated to exposed flesh.
The surreal discomfort the ad produces overshadows Polis' call for mandatory nudity.
Er, universal health care, I mean.
But this "edgy" advertisement has an upside.
Every time I see it, I can say, "Look, Jared 'Naked Cheeks' Polis is at it again!"